I’m not trying to be clever. The diamond market is actually very good AND very bad. And that holds true for both polished and rough. I haven’t seen such a bi-polar market since I’ve been in the business. Let me explain.
A special thank you to Nagi Jewelers for sending in this month’s pick! It is the Point of Love Square Cushion Cut from Forevermark. A stunning 1 carat diamond halo engagement ring in a rose gold setting!
General Thoughts The most positive aspect of the first quarter of this year has been how steady consumer demand has been globally. Indeed, some are already forecasting a small overall increase over 2018.
by Charles Pobee-Mensah Director of Digital Marketing at Fruchtman Marketing In a previous article, we discussed 5 Free Tools From Google To Further Your Marketing. Google Analytics is quite possibly the most important tools in that list. Last time, we briefly talked about the new Analytics Intelligence feature that helps you get answers about your website
Great looking budget stone. Not quite FireCushion, as it has VG Symmetry, but for an I1 – it has amazing life and is eye clean. Looks better than many SI2’s on the market.
Another Newsletter. Why? I’ve been working at this job for 43 years now. But what do I do every day? I don’t do much selling; I’ve got a great sales team for that. I don’t cut the diamonds; I’ve got a terrific team for that too.
by Charles Pobee-Mensah Director of Digital Marketing at Fruchtman Marketing In a high tech world, marketing software can be expensive and confusing to use. As a busy jewelry retailer, you may elect not to even bother. Of course, without staying up on things, you run the risk of falling behind during a generation of quick change.
Rough Manufacturing The midstream has not taken any solace from February. The much-needed margins are still way beyond reach. Many feel that the only reason why so little has been refused lately is purely related to perceived future rough shortages rather than an increased appetite for rough. Whilst there is some hope that polished demand
We’re looking for some great jewelry photos of our FireMark® Princess or Cushion cut diamonds. If you’ve used our diamonds in stunning earring, ring, bracelet or pendant settings, we will pay you $100 for each different design you photograph*!
This featured diamond is beautiful beyond your wildest imagination and truly represents what we call the Element of Perfection. It’s a 5.07 FireCusion diamond, and is available now!
