FireWorks Blog

In the Know.

by Ellen Fruchtman, President at Fruchtman Marketing   There’s an old saying, “What you don’t know won’t hurt you.” But, in today’s retail climate, nothing could be further from the truth. In fact, it can make the difference between surviving or thriving.

Do You Have a Content Curator?

by Shane O’Neill, Vice President at Fruchtman Marketing   Depending on your objectives, digital marketing now consumes between 40% to 60%+ of most retailers’ marketing budgets. As digital continues to shift our marketing strategies, it also demands an increased level of personalization. If you do digital marketing, it’s fair to say you probably want or

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