Diamond of the Month
This month’s featured stone is a 5.54 D IF Cushion.
FireWorks Blog
Shana Tova – Not Asking For Much
“Have a Good Year”. That’s the salutation Jewish people use this time of year. It is a time of reflection and thanks; a time of prayer for the forthcoming year. I usually approach the New Year with a long shopping list of needs and wants to put in my prayers. I find my needs are
Beauty of Firemark
A special thank you to BC Clark for sending this month’s pick! A set of FireCushion studs, the weight of the pair is 2.32 cts.
Key Insights from Bonas Market Report
Hong Kong August retail sales growth dropped to -23.0% y/y (nominal terms) from July’s -11.5% y/y, substantially below expectations for -14.0% y/y. This is the worst single-month y/y sales growth since records began in 1982.
Do You Have a Content Curator?
by Shane O’Neill, Vice President at Fruchtman Marketing Depending on your objectives, digital marketing now consumes between 40% to 60%+ of most retailers’ marketing budgets. As digital continues to shift our marketing strategies, it also demands an increased level of personalization. If you do digital marketing, it’s fair to say you probably want or
Diamond of the Month
This month’s featured stone is a 3.27 I VS2 Forevermark Oval. Contact us to order now.
I’m Doing Everything Right – So Why Is It Going Wrong?
I’ve been reviewing the world diamond situation, as well my own challenges, and came to the realization that sometimes you can do everything right, and things still go wrong. And, there’s an answer for this situation.
Beauty of Firemark
A special thanks to Kevin’s Fine Jewelry for sending this months featured ring!
Key Insights from Bonas Market Report
There was some hope that the mid-stream would have seen some green shoots at the end of the Western hemisphere’s summer holiday. However, that doesn’t appear to be the case.
Create a Marketing Machine with a Blog
by Charles Pobee-Mensah, Director of Digital Marketing at Fruchtman Marketing Every jeweler goes through a phase when they’re obsessed with Google. It dawns on them that everyone uses Google for everything. But they have to dig to find their own site after trying a search. A blog isn’t just a way to address this.
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