Diamond of the Month
This month’s selection is the FirePrincess 3.12 H VVS2. Contact us to order now.
FireWorks Blog
Beauty of Firemark
A special thank you to J. Brooks Jewelers for sending this month’s choice!
Diamond of the Month
This month’s featured diamond is part of our Forevermark Black Label Round Collection. We are currently the #1 supplier of Black Label rounds over 1 carat. Contact us to order now. Your browser doesn’t support iframes
Market Report June
The mood in mid-stream has continued to deteriorate over the last couple of weeks despite a significant tightening of rough supply and a recent adjustment in rough prices. Two trade shows – in Las Vegas and Hong Kong – could have changed the atmosphere had they been positive. Ultimately, the former was only moderate and
When Will This Diamond Market Hit Bottom? And is there a solution until it does?
Not before September. And if the mining companies keep pushing rough onto the market, it may take a lot longer. The only way to stabilization is to have new rough come to the market through an eye dropper, or not at all, allowing cutters to unload existing stock without the pressure of buying lots of
4 Common Marketing Distractions Jewelers Should Avoid
by Charles Pobee-Mensah, Director of Digital Marketing at Fruchtman Marketing As a marketing agency, we get more than our fair share of suggestions from clients. But some ideas are distractions. Our clients rely on us to sort the wheat from the chaff. And that’s what we’re going to do for you today as well. Don’t
Selling Lab Grown Diamonds – a Really Old Debate.
There’s no shortage of recent articles on Lab Grown Diamonds , and most would think this is a relatively new debate, 4-5 years at best. After all, commercially available LGD’s aren’t that old, right? Wrong.
Beauty of Firemark
A special thank you to James & Williams Jewelers for sending in this month’s pick! 2.23 total carat weight FireCushion® Earrings!
Key Insights from Bonas Market Report
Preface: “This is about as negative a comment that I’ve seen from Bonas over the years. The reason I’m sharing this, is that we should appreciate the fact that the US market is currently outdoing the rest of the world, and there is still healthy demand here.” -Hertz Hasenfled
How To Make Your Website The Cornerstone of Your Business
by Shane O’Neill Vice President at Fruchtman Marketing So, you’ve finally invested in your future and developed a fantastic website with full e-commerce capability. It’s a pretty little beast, web responsive, beautiful product images, wish lists, opt-in forms and so on. Yet, what has it done for your business? Probably not much if consumers don’t
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